Market Entry Strategy | Consulting | IDC CEMA

Market Entry Strategy

Assess your opportunities in the market and create a winning strategy

Information and communication technology markets are among the most challenging in the world. Rapid technology development and convergence, shifting market dynamics, and fierce competitive pressure force you to act fast. Our extremely experienced business consultants, marketing and channel experts, and proven methods help you identify and act on new market opportunities.

IDC’s broad and deep technology market insight enables us to help you to identify hot spots, customer motivations, competitive threats, and pathways to success. In a typical Market Entry Strategy consulting engagement, we cover:

IDC Consulting Market Entry Strategy
  • Market sizing, segmentation, and forecasting by industry
  • Competitive analysis (emerging and established)
  • Customer behavior patterns
  • Channels and influencers
  • Technology scans (sustaining and disruptive innovation opportunities in emerging/alternative technologies)
  • Market roadmap development