IDC Launches New Magazine Supplement Aimed at Demystifying the Middle East's Digital Transformation Revolution | About IDC | IDC CEMA

Dubai – International Data Corporation (IDC) today announced the launch of IDC's DX Insights, a three-part magazine supplement aimed at guiding organizations across the Middle East as they attempt to make sense of digital transformation (DX) and the new realities for business. The supplement will be published alongside upcoming issues of Gulf Business, with the first edition – developed in collaboration with Dell EMC, Akamai, and Fortinet – also available to view now at

"Digital transformation goes way beyond the simple introduction of digital solutions to streamline or automate processes," says Jyoti Lalchandani, IDC's group vice president and regional managing director for the Middle East, Africa, and Turkey. "It is about the transformation of the entire business. Ultimately, DX involves leveraging technology to open up new revenue streams and create compelling customer experiences, all while using information to drive competitive advantage."

To this end, there has been a definitive rise in IT and business alignment over the last few years, with collaboration growing across organizations in a joint effort to improve overall competitiveness. Increasingly, business decision makers from areas such as finance, marketing, operations, and human resources are influencing technology procurement across the region. And in many cases, they are funding it as well.

IDC's DX Insights shines a spotlight on such developments, providing expert commentary from senior IDC figures and respected industry thought leaders on strategies for enabling transformation across the enterprise by breaking down the barriers that exist between IT and business leaders.

"To compete with the digital disruptors of this world, organizations must be prepared to experiment with emerging technologies, " says Lalchandani. "They must embrace open and integrated ecosystems, and embed innovation into the very fabric of their enterprises. DX is here to stay, and it will continue to reshape traditional industries as we know them. Our aim at IDC is to make sure you don't fall behind."

To assist with this process, the first edition of IDC's DX Insights explores the role of cloud as a catalyst for digital transformation. It includes in-depth features on transforming businesses to thrive in the digital economy, understanding the future of IT and line-of-business relationships, and building cloud strategies that work for the modern business, as well as expert advice on driving new levels of efficiency with hybrid cloud and combating DDoS attacks to strengthen enterprise resilience.

Complementing these features are a number of exclusive interviews with prominent figures from the region's vendor community, including:

  • 'The Journey to Making Digital Transformation a Reality' with Mohammed Amin, vice president for the Middle East, Turkey, and Africa at Dell EMC
  • 'Using Cloud to Improve Resiliency' with Hans Nipshagen, regional manager for web and security at Akamai
  • 'An Integrated Strategy for Securing the Cloud' with Ronen Shpirer, senior manager for solutions marketing at Fortinet

Issues 2 and 3 of IDC's DX Insights will be available later in the year, with the next edition exploring the rise of connected cities and their influence on shaping the region's digital transformation. You can access your complimentary copy of Issue 1 now at, and join the conversation on LinkedIn and Twitter by using the hashtag #IDCDX.

For more information, please contact Sheila Manek on +971 4 446 3154 or at