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A survey recently published by International Data Corporation (IDC) illustrates the overall acceptance of big data analytics and Hadoop technology in different company types across Central and Eastern Europe (CEE) and outlines the differences between countries in the region. As the survey represents approximately 600 CIOs, it further provides insight into differences of opinion on the subject of big data technologies among line-of-business managers and IT managers.
 
Big data analytics is an important emerging IT trend. As with cloud computing, it uses massively scalable technologies as a foundation. Within CEE, big data analytics is also a hot topic for IT departments, despite limited uptake to date.
  • Although big data analytics have not been adopted on a large scale, many companies in CEE are currently working on an adoption strategy. This shows that the market is still immature, but rapid development can be expected. Vendors will benefit from entering the market early, as many surveyed respondents indicated that they will make decisions in 2015 as to the platforms, tools, and technologies they will adopt.
  • As far as existing implementations are concerned, a small percentage of the companies surveyed have already developed prototypes, while a similarly small percentage of them are already using big data applications.
  • In spite of Hadoop being a key technology used in big data analytics, almost half (49%) of the companies surveyed had no knowledge of it, and only a few of them were already working with it. Given that Hadoop is not yet well known in the region, vendors must invest in increasing awareness and educating prospective customers in the use of this technology.
The survey was conducted in all major countries in the CEE region. Detailed insights are provided for Austria, Russia, Bulgaria, and Romania. Findings are also categorized by company size and industry type.
 
Industry-specific results of the survey show that telecommunications organizations – which are generally more open to new technologies – see big data analytics and Hadoop as business enablers. Public-sector organizations (e.g., local and central government, state healthcare institutions, and public educational institutions) also generally recognize the benefits of these technologies, with municipalities and regional administrative bodies in particular expecting to provide additional value to citizens through data availability and services. As a further example, big data analytics are already an established facet of healthcare-related innovations.
 
The integration of large data volumes is a key driver in all the countries surveyed. The ability to provide real-time analytics is also a factor in increasing adoption.
 
"Although big data solutions are emerging worldwide, the adoption rate is currently low in CEE. We expect this technology to take off in 2015. Providers should therefore be ready to offer Hadoop solutions to their customers in the region now." — Big Data Lead Analyst Mario Meir-Huber, IDC CEE
 
 
About IDC
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts
provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 47 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about ID C by visiting www.idc.com.
 
Contact for media:

Ewa Lis-Jezak
Senior Marketing Manager
elisjezak@idc.com