Abstract - Central and Eastern Europe Pay TV Forecast, 2016–2020 | Research | IDC CEMA


This IDC Market Forecast study examines the pay TV market in Central and Eastern Europe. The historical figures and forecast data in this study represent pay TV subscriptions and spending for the 17 countries that make up the CEE region: Albania, Bosnia and Herzegovina, Bulgaria, Croatia, the Czech Republic, Estonia, Hungary, Latvia, Lithuania, Macedonia, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, and Slovenia.

"The pay TV market in Central and Eastern Europe is still growing and is expected to total an estimated 82.2 million subscribers at the end of 2020. With the delivery of over-the-top (OTT) content alongside traditional TV, the new TV landscape is both fascinating and complex. The challenges posed are outweighed by the opportunities to innovate." — Senior Research Analyst Dusanka Radonicic, IDC CEMA