Abstract - Central and Eastern Europe Mobile Communications Services 2005-2009 Forecast | Research | IDC CEMA

This study examines the development of mobile communications services markets in Central and Eastern Europe. This region, though quite diverse in the level of maturity of mobile markets, is nearing a stage when penetration rates reach their limits. On the other hand, ARPU levels shrink due to a rising proportion of low-revenue-generating customers. Thus operators must develop new services and promote them in order to bring in revenues. This applies primarily to 3G systems-based services that are (in accordance with developments over the last two years) about to start playing a more significant role in Central and Eastern European mobile markets.

This study provides five-year forecasts, with data segmented into subscription numbers split into prepaid and contract, business and consumer. It also analyzes end-user spending divided into those generated by voice, SMS, and data communications. The study covers eleven countries of Central and Eastern Europe, including: Bulgaria, Croatia, the Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Slovakia, and Slovenia.

"The CEE mobile markets are going through turbulent times. The rivalry between market players is escalating; the number of mobile subscriptions is nearing the countries' total population, while revenue growth rates are falling from quarter to quarter. To get the most out of the opportunities that await, operators in this region need to promptly re-evaluate their strategies and adapt them to the new market conditions." ? Kre?imir Ali?, Senior Analyst, IDC CEMA