Decline in Russian PC Sales Is Slowing | About IDC | IDC CEMA

Moscow, November 27, 2013 – PC shipments in Russia reached 2.7 million units in the third quarter of 2013, representing a year-on-year decrease of 30.7% in volume and of 23.9% in value. According to International Data Corporation (IDC), shipments to the home sector remain weak, due to the continual rise of tablet sales and a lackluster response to Windows 8's new-look interface.

So far, the 9.4% quarter-on-quarter growth in Q3 2013 comes as the most positive news on the Russian PC market in the last several quarters, as shipments have plunged on a year-on-year basis. The continuing negative dynamics make it increasingly apparent that the PC market is headed for a year of contraction in 2014.

The PC market was somewhat buoyed by sales to the business sector, as the end of Microsoft's technical support for Windows XP has triggered an increase in replacements among companies. Desktop PC shipments increased by nearly 15.3% quarter on quarter in Q3, reaching slightly more than 907,000 units. All-in-One (AIO) PCs accounted for 15.9% of all desktop PCs shipped in the reporting period.

"While it is too early to talk about a recovery, a solid PC market still exists, and within it there is a need for full-service productivity machines (for graphic and web design, gaming content, etc.) that cannot be met by mini and tablet PCs," says Natalia Vinogradova, IDC research analyst for the Russian PC and tablet markets. IDC expects that portable and desktop segments could post modest quarter-on-quarter growth, boosted by the business sector. Following the expiration of Microsoft's Windows XP operating system in April 2014, a long-anticipated refresh cycle of business notebooks is due among companies in Russia. As a rapid change of preferences is not common within the more conservative business sector, comparatively stable dynamics with regard to choice of form factor is expected. "IDC predicts that the gradual development of PC shipments based on IT budgets will be supported by a reliable procurement process within the SMB and enterprise segments," Vinogradova adds.

Chart: Russia PC Market, 2013Q3, Units in MillionsDescription: Source: IDC Europe, Middle East and Africa Quarterly PC Tracker, Q3 2013 IDC EMEA Quarterly PC Tracker provides PC market data for almost 60 countries by vendors, brands, customer segments, distribution channels, pricing, processors, and PC product categories. Quarterly updates provide the latest information on the rapidly changing market for time-critical decision making. For more information about this or any other IDC research, please contact Tatiana Hinova, at IDC CEMA, on +420 221 423 155 or at thinova@idc.com. Further detail about this tracker can be found at: http://www.idc.com/tracker/showproductinfo.jsp?prod_id=2Tags: IDC, PC, PC Tracker, Russia, Q1 2013Author: IDCcharts powered by iCharts

"While PC sales continue to plummet due to the growing popularity of tablets and mini notebooks, PC vendors are now looking for ways to maintain quarter-on-quarter growth in Q4 2014. One trend that gives PC vendors reason to be optimistic is that most consumers in Russia are not replacing PCs with tablets, but are delaying the purchase of new devices, which means the option for a PC is still open. Moreover, for more innovative vendors that view the PC market as a multimode platform, then mini-notebooks, tablets, and phablets are simply the new PC form factors, and so growth of this expanded market is essentially ensured," notes Vinogradova.

To learn more about IDC's research into Russia, please contact Sergey Loginov (sloginov@idc.com, +7 495 9 747 747) or Tatiana Hinova (thinova@idc.com, +420 221 423 140).